Penske Racing Shocks is a multi-million dollar company who initially approached the agency I was at for print work. They were so happy with the work that they signed on with us to build them a new website.

​

Penske Racing Shocks (PRS) was formed in 1988 when the need for a higher performing shock absorber was identified by the Penske Racing Indy Car team. A small design office was established in Reading, Pennsylvania to produce high-quality 4-way adjustable dampers. DaBrian Marketing Group was hired to design Penske's flyers for the SEMA  and PRI convention, as well as their website. 

​

For this project I was in charge of a full redesign and build of their new site. From wireframes, to design comps, to full development. I was the leading developer and designer for everything. This included rebuilding their product feed and completely overhauling their shipping.

​

This was an extensive and complicated build. One of the biggest feats was setting up variations methods for products. Because of the highly customizable options some parts had thousands of variables making the build extremely complex. 

​

You can visit the live site at: 

penskeshocks.com